About Pammie Carmichael-Hogg

Pammie Carmichael-Hogg is a Certified Master Groomer through the International Professional Groomers Inc (IPG) and is honored to be the first person in the United Kingdom to graduate from the prestigious Starwood Arts of Dog Grooming School (Thailand). Pammie is also the first international student to study and pass The Theory of Angles in Korean Grooming with Mrs. Suk-Hee Soo Lee in the famous Dolall Grooming School, Korea. She is also a founder board member of ICMG (UK).

Pammie has gained recognition in the pet grooming industry as the creator of Asian Fusion grooming, as well as an international educator, speaker, demonstrator, and grooming judge. She has demonstrated and judged at top trade shows such as Ausgroom (Sydney), The British Dog Grooming Association, The English Groomers Association, The Irish Professional Dog Groomers Association, Master Groom, Northern Groomers and Crufts as well as numerous European and worldwide shows and educational events such a TOGs Canada and Artero USA. She has competed and placed in UK breed trim grooming competitions and more recently was awarded 1st place in Asian Fusion Northern Ireland 2015, and Best Creative Groomer in Show 2015. France 2015 1st place Asian Fusion.

In recognition of her efforts, she is the proud winner of the prestigious Liz Paul Memorial Award of Speaker of the Year 2014, top 5 International Speaker of the Year and Congeniality of the Year 2015. Nominated in Liz Paul Awards 2016/17/18/19/22/23.

Pammie is an enthusiastic teacher and entertaining speaker. She enjoys leading hands-on workshops and mentoring other stylists using her unique brand of teaching methods, to those who want to improve their skills for the competition ring or for daily working practice. She has traveled extensively both home and internationally helping and teaching stylists.

Pammie is a published author and featured artist in pet trade and grooming industry magazines both in the UK and internationally and is the organiser of GroomAsia. She lives with her husband, and 5 dogs in Doncaster, England and is a proud director of Asian Fusion Grooming Ltd and Pammie Ltd.


  • First person from the West to attend Starwood Grooming Academy, Thailand
  • First person from the West to attend the famous Dolall Grooming Academy Korea
  • First Westerner to pass the Theory of Angles, Korea
  • First one of a pair to gain International Certified Master Groomer from IPG(UK)
  • First to be a Fusioneer
  • First to develop scissors specifically for Asian Fusion Grooming